BetMGM
MGM RESORTS & BETMGM STRENGTHEN RESPONSIBLE GAMING COMMITMENT WITH 5-YEAR GAMESENSE EXTENSION
LAS VEGAS (March 1, 2023) – MGM Resorts International (NYSE: MGM) and BetMGM announced today a five-year contract extension with the British Columbia Lottery Corporation (BCLC) and its industry-leading responsible gaming program, GameSense. The program, which BCLC first licensed to MGM Resorts in 2017, enhances MGM Resorts’ and BetMGM’s guest and customer service models by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly.
MGM Resorts International and BetMGM Introduce “MGM Riches,” Their First Custom Omnichannel Slot Experience in U.S.
LAS VEGAS (February 28, 2023) – MGM Resorts International and BetMGM, a leading sports betting and iGaming operator, have launched MGM Riches, the companies’ first custom slot experience that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties throughout the U.S.
BetMGM Announces New Pledge to Promote Responsible Gaming in Advertising
JERSEY CITY, NJ (February 24, 2023) – BetMGM, a leading sports betting and iGaming operator, announced today a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaigns beginning March 1, in alignment with the start of Problem Gambling Awareness Month. As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and within BetMGM advertisements ranging from billboard marketing to television, print and radio ads across the U.S. and Canada.
BetMGM Sports Betting Now Live in Massachusetts at MGM Springfield
SPRINGFIELD, MASS. (January 31, 2023) – BetMGM, a leading sports betting and iGaming operator, announced today that retail sports betting is now live in Massachusetts at MGM Springfield. The state’s first wager was placed at the BetMGM Sportsbook & Lounge by Springfield Mayor Domenic J. Sarno, along with Boston hockey legend Ray Bourque.