01 March 2021

BetMGM Announces Exclusive Regional USA Partnership with Borussia Dortmund

JERSEY CITY, NJ (March 1st, 2021) – BetMGM announced today it will become the exclusive Regional U.S. Partner of Borussia Dortmund, the popular German champion soccer club. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.

BetMGM and Topgolf Announce Integrated Sports Betting and Entertainment Partnership

NEW JERSEY (February 18, 2021) BetMGM and Topgolf Entertainment Group announced today a new partnership centered around an integrated sports betting and entertainment experience. The two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the leading online golf game which has been part of the Topgolf family since 2016.

Barry Sanders Inks Multi-Year Deal with BetMGM As Celebrity Brand Ambassador

JERSEY CITY, NJ (February 4, 2021) – Following its recent record-setting mobile app launch in Michigan, BetMGM announced today the signing of Hall of Fame member Barry Sanders to a multi-year deal as a celebrity brand ambassador. Sanders will star in BetMGM’s upcoming marketing campaigns and participate in a variety of events with BetMGM customers. 

03 February 2021

Richard Childress Racing Names BetMGM Official Sports Betting Operator

WELCOME, NC (February 3, 2021) – Richard Childress Racing (RCR) announced today a multi-faceted partnership with BetMGM, the market-leading sports betting and online gaming platform. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the designation as the Official Sports Betting Operator of Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator.