MGM Resorts Among Leaders in Customer Loyalty Honored at 2017 Customer Expo
MGM Resorts Awarded for New Product or Service Innovation, and Awareness & Acquisition
The Loyalty360 Honors were awarded separately to brands and suppliers that, based on the extensive industry experience of Loyalty360 and the conference advisory board, have shown a unique drive, passion, focus, and commitment to advance the customer landscape.
MGM Resorts International was among those honored in the Loyalty360 Honors category, being recognized for New Product or Service Innovation of the Year. MGM Resorts also won a Platinum Award for Awareness & Acquisition.
“It is great to see a brand that truly is putting the military personnel and their family first,” said Loyalty360 CEO and CMO Mark Johnson. “The commitment to their customers, especially the military families, stands out at MGM Resorts and was a driving force in their amazing win.”
MGM Resorts’ Loyalty360 Honors Award for New Product or Service Innovation stems from the launch of its Military & Veterans Program (MVP) in July. Conceptualized and developed by MGM Resorts’ Veterans Employee Network Group, MVP provides special recognition, offers, discounts and benefits at MGM Resorts destinations throughout the U.S. to the country’s 24 million military members, veterans and their spouses. With a military ID, when enrolling in M life Rewards, MVP members receive a unique M life Rewards card with the MVP logo.
Vice President of Loyalty Marketing for MGM Resorts Jordan Salmon said, “We are honored to be recognized by Loyalty360 for our new Military & Veterans Program. It was important for us to integrate MVP into our M life Rewards program, offer an instant upgrade to Pearl status and provide exclusive benefits at our M life Rewards destinations nationwide.”
Rich Taylor, Director of Responsible Gaming and Veterans Employee Network Group member for MGM Resorts, said, “Words cannot describe how proud I am of the team who put this together; their thoughtfulness, effort and care made this program possible. I’m also so proud of our company’s overall commitment to the military.”
The goal is to strengthen MGM Resorts as the leader in military guest experience. To do this, the company focuses on the following areas:
Prior to launching their new Military & Veterans Program (MVP), MGM Resorts offered a variety of military discounts and offers, but they were not easily identifiable to guests. To address this issue, the company created a convenient, comprehensive and easy-to-find central location – mgmresorts.com/military – to provide guests with up to date information related to offers and discounts, the company’s corporate social responsibility initiatives related to the military (such as Salute to the Troops, Fisher House and the Nevada Veterans Day Parade), and employment and recruitment policies for veterans (Hero Pay for employees deployed to a combat zone, annual Veterans Career Fair, Veterans Employee Network Group, and Boots to Business).
MGM Resorts created a unique M life Rewards card with the MVP logo. This card empowers employees to recognize these guests, thank them for their service, and have meaningful conversations. In addition to the unique logo, MVP members are granted automatic Pearl status (second tier of a five-tier program) with all of the associated benefits including complimentary self-parking and a dedicated line at buffets.
“We had more than 100 brands submit entries, and this year’s winners demonstrated excellence in customer-centricity,” said Johnson. “The awards recognize brands that are truly working to build stronger and deeper relationships with their customers. The categories represent key tenets of a brand’s interactions with its customers.”
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 27 unique hotel offerings including some of the most recognizable resort brands in the industry. The company is expanding throughout the U.S. and around the world, developing MGM Springfield in Massachusetts and MGM COTAI in Macau, and debuting the first international Bellagio branded hotel in Shanghai. The 77,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
MGM Resorts International