FLOCK THIS WAY! INTRODUCING THE CHICK’N SHACK
Shake Shack’s First Ever Chicken Sandwich to Debut Thursday, January 14th
LAS VEGAS (January 14, 2016) – (NYSE: SHAK) Bird’s the word. The Chick’n ShackTM ($6.29), Shake Shack’s debut chicken sandwich, lands on all U.S. Shake Shack® menus on Thursday, January 14th (‘cept for NYC’s Theater District Shack, JFK Airport Shacks and stadium Shacks. The Theater District Shack will start serving up the Chick’n Shack shortly thereafter). The Chick’n Shack is a crispy 100% all-natural and antibiotic-free chicken breast with lettuce, pickles and buttermilk herb mayo. This new menu item made its first appearance at the Brooklyn Shacks last summer.
The inspiration behind the Chick’n Shack lies in Shake Shack’s heritage as a modern “roadside” burger stand. “The introduction of chicken marks a new era for Shake Shack, staying true to our core menu while continuing to innovate new items our guests have asked for,” said Shake Shack CEO Randy Garutti. The Chick’n Shack also furthers Shake Shack’s commitment to serve fresh, simple, high-quality food at a great value through the mission to Stand For Something Good®.
“The Chick’n Shack embodies our modern approach to fine casual American cooking,” said Shake Shack Culinary Director Mark Rosati. “It’s about providing a simple, pleasurable, uncomplicated experience, but with high-quality, responsibly sourced ingredients. It wasn’t until we found the chicken sandwich to be as flavorful as our ShackBurger® that we knew we’d crafted something special that had earned its place on the menu. Since we introduced the Chick’n Shack in Brooklyn, guests have been asking us to bring it to all Shacks, and we couldn’t be more excited to finally do so.”
The Chick’n Shack, Shake Shack’s modern twist on a classic, is crafted from a cage-free chicken breast—no hormones or antibiotics ever—slow-cooked in a creamy buttermilk marinade, hand-dipped into Shack-made batter, dredged through seasoned flour and crisp-fried. The Chick’n Shack is topped with pickles, crisp shredded lettuce and a tangy Shack-made buttermilk herb mayo made with chives, parsley and thyme. The Chick’n Shack is served on (what else?) a pillowy potato roll, the same non-GMO bun that has cradled the classic ShackBurger since Shake Shack’s inception. Want some heat with your crispy chicken? Louisiana hot sauce will also be newly available at the Shack for heat seekers to up the spice factor on their Chick’n Shack.
Learn more at: shakeshack.com | facebook.com/shakeshack | @shakeshack | @shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers (no hormones added ever), hot dogs, frozen custard, crinkle cut fries, beer and wine (available at select locations), and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its environmentally responsible designs and deep community investment, Shake Shack’s mission is to Stand For Something Good. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 12 states and the District of Columbia, as well as international locations including in London, Istanbul, Dubai, Moscow and more.
Source: Shake Shack Inc.