Weber Shandwick Named Public Relations Agency of Record for MGM Grand Detroit
DETROIT, October 2015 – Weber Shandwick, one of the world’s leading global communications and engagement firms, announced today that it has been appointed public relations agency of record for MGM Grand Detroit, a unit of MGM Resorts International.
Weber Shandwick will lead a comprehensive communications program to elevate MGM Grand Detroit’s position as a leading entertainment destination in the Detroit metro area. The firm will also drive awareness of the hotel’s corporate social responsibility initiatives, community partnerships and volunteer programs.
“Weber Shandwick brings a strong understanding of the local market and clearly showcased its ability and passion to deliver on a broad range of innovative and creative solutions that will help us achieve our goals,” said Steve Zanella, President and Chief Operating Officer, MGM Grand Detroit. “We’re excited for this new partnership and are confident that together we’ll collaborate to propel MGM Grand Detroit’s reputation as the city’s premier entertainment destination.”
“MGM Grand Detroit’s luxury accommodations and world-class dining and entertainment offerings make it a truly one-of-a-kind destination in the Detroit area,” said Ellyn Damiani, deputy general manager and MGM Grand Detroit account lead, Weber Shandwick Detroit. “We’re eager to start working with MGM Grand Detroit to engage visitors and showcase its contributions to the city of Detroit.”
Weber Shandwick has a long history of success delivering innovative and measurable results for leading brands. This includes a broad range of expertise from travel and lifestyle media relations to promotions, events, reputation management, and crisis and issues, creating bold, collaborative programs for destination, transportation and hospitality clients that fully leverage the diverse, global resources of the agency. Weber Shandwick has earned an unprecedented 18 Platinum Awards and four Best of Show Awards for its clients by the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
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About MGM Grand Detroit
The only Forbes Four-Star hotel in the City of Detroit, the only Forbes Four-Star spa in Michigan, and AAA Four Diamond Award-winning hotel, MGM Grand Detroit is the city’s first and only downtown hotel, gaming and entertainment destination built from the ground up. The hotel features 400 chic and stylish guest rooms, including nine rooftop VIP suites and 56 opulent corner suites. Guests enjoy signature restaurants; two by world-renowned Chef Wolfgang Puck and the property’s own sports pub, TAP at MGM Grand Detroit; casual dining options; lounges; high-energy nightlife; and the only resort-style spa in Southeast Michigan. More than 30,000 square feet of meeting space hosts everything from large corporate events to intimate black-tie affairs. MGM Grand Detroit is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information, visit www.mgmgranddetroit.com or call toll free at (888) 646-3387.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 75 cities across 34 countries and operations extending to 123 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek’s 2015 Global Agency of the Year and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.