Da Milano the first retail outlet in Mississippi, Louisiana and Alabama to showcase "Sex and the City" actress/designer's line


BILOXI, Miss. (August 14, 2018) – Manolo Blahnik named a shoe after her, now Sarah Jessica Parker not only has a shoe line of her own, SJP by Sarah Jessica Parker, but one that has expanded its footprint to select retail outlets and storefronts, including Da Milano at Beau Rivage Resort & Casino.  

“We are so pleased to have a presence on the Gulf Coast. Beau Rivage is a natural home for our collection, one we hope will allow us to reach an entirely new market,” said Parker. “Our partners at MGM Resorts have been brilliant in opening our first two storefronts at MGM National Harbor and Bellagio. We’re thrilled to be included in the Da Milano offerings and look forward to visiting soon.”??

Best known for her portrayal of Carrie Bradshaw in HBO’s “Sex and the City,” Parker’s footwear collection stems from the love she has for the single sole and vivid memories of New York City fashion in the latter part of the 70s. Her collection showcases her belief of colors being the new neutrals, and encourages women to take risks and break away from fashion rules they imagine.
Each shoe is handcrafted in Italy by a third-generation Tuscan shoemaker; a luxury shoe offered at a fair price point. With the addition of SJP to The Promenade at Beau Rivage, locals and visitors have the opportunity to select from the vibrant shades of her signature “Fawn” heel, along with a bevy of chic flats, sexy sandals and stylish pumps.
“Building this relationship with Ms. Parker and her team, and introducing the SJP line to our customers has been amazing as we further elevate our luxury retail offerings at Beau Rivage,” Cheryl LeMasters, Beau Rivage Director of Retail Operations said. “We are excited to help her grow her brand in the South, where the closest outlet carrying her brand is in Atlanta. The presence of the SJP brand complements our other upscale designers nicely and further solidifies the Promenade as a premier retail destination.”  

In addition to shoes from SJP, Da Milano also carries the actress/producer turned coveted designer’s fragrance and scented candles. The SJP line can be found in storefronts at two other MGM Resorts, the Bellagio in Las Vegas and MGM National Harbor, located across the Potomac River from Washington D.C.
Da Milano is located between west valet and the parking garage in The Promenade, across from Bellini Men’s Apparel, and is open 10:30 a.m.–9 p.m. Monday through Thursday, and 10 a.m. – 9 p.m. Friday and Saturday.

With 13 retail shops featuring everything from upscale fashions, luxury jewelry, unique gifts, artisan products, children’s fashions and plush and a $10 fashion and accessory store, the Promenade is one of the best kept shopping secrets in the South.
SJP was founded in February 2014 by Sarah Jessica Parker and partner George Malkemus III. The footwear and accessories collection stems from Sarah Jessica’s love for the single sole and vivid memories of New York City fashion in the latter part of the 70s. The collection showcases the brand’s theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. In December 2016, SJP launched its first standalone store at MGM National Harbor, and later opened a storefront at MGM’s Bellagio.
Located on the Mississippi Gulf Coast in Biloxi, MGM Resorts International’s Beau Rivage Resort & Casino was named one of 2017’s top 10 “South’s Best Resorts” by Southern Living. The AAA Four Diamond resort features 1,740 elegantly appointed guest rooms and suites, 10 restaurants, four nightclubs and bars, a 85,000-square-foot gaming area, a 1,550-seat theatre, an upscale shopping promenade, a world-class spa & salon and Fallen Oak, a Tom Fazio-designed championship golf course. For more information and reservations, call (888) 567-6667 or visit www.beaurivage.com.
CONTACT:    Mary Cracchiolo Spain, Beau Rivage, (228) 386-7134, mspain@mgmresorts.com
                        Whitney Wilburn, SJP Collection, (212) 257-4900 x10, whitney@sjpusa.com