LAS VEGAS (May 1, 2015) – Last night in Atlanta, representatives from MGM Resorts International (NYSE: MGM) proudly accepted two Freddie Awards for the company’s loyalty program, M life. Winner of “Up and Coming Program of the Year,” a new award for this year, and “Best Customer Service,” M life is a premier rewards program where members receive special benefits, access and offers for virtually every dollar spent at 15 world-renowned destinations across the U.S.
“I am excited and proud of this accomplishment for M life,” said Josh Swissman, senior vice president of Loyalty Marketing for MGM Resorts. “The entire MGM Resorts team has worked incredibly hard to get us to this level. M life has evolved beyond a gaming program to be available to all guests and now is thought of as one of the top hospitality loyalty programs in the world.”
Jordan Salmon, vice president of Loyalty Marketing Strategy, said, “This honor is particularly special because it is voted on by customers. It’s great to know our efforts with M life are resonating with our members.”
The annual Freddie Awards honor the world's top airline and hotel loyalty programs and best loyalty credit cards in three geographic regions: The Americas, Europe/Africa or Middle East/Asia/Oceania.
According to the Freddie Awards website, the awards have been widely recognized by frequent flyers and travel industry executives as the preeminent honor for travel loyalty programs. In 1988, when the awards began, thousands of votes were cast. Today, nearly 3 million ballots are cast annually in seven languages. The goal of the Freddie Awards is to give voice to the frequent flyer and to honor the efforts of an industry that counts more than 300 million members worldwide. The obelisk-shaped trophy is a symbol of excellence that can only be obtained by exceeding the high expectations of frequent travelers.
For a full list of winners, click here.
About MGM Resorts International and M life
M life is MGM Resorts International’s premier rewards program. Members earn benefits for virtually every dollar spent at 15 world-renowned MGM Resorts destinations including Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit. With just one card, M life members have access to experiential rewards, personalized offers and exclusive benefits such as special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events. Preferred relationships, including Hyatt, Southwest Airlines, Royal Caribbean International, Avis Budget Group and Ultimate Fighting Championship (UFC), provide members additional value, access and offers throughout the world on land, air and sea.