LAS VEGAS (November 30, 2015) – MGM Resorts International (NYSE: MGM) today announced it will partner with McCann and PHD as its advertising and media agencies of record, respectively, following a competitive review. The move comes as part of MGM Resorts’ overall efforts to optimize the company’s scale and partner with best-in-class agencies leveraging advertising and marketing activities to drive differentiation and consumer engagement.
McCann and PHD will develop compelling, integrated and strategic marketing campaigns for MGM Resorts’ portfolio of brands which will allow for better portfolio management. The agencies will begin work in 2016, initially focusing on the corporate brand – MGM Resorts International, the Las Vegas destinations – Bellagio, ARIA, Vdara, MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, New York-New York, Monte Carlo, Luxor, Excalibur and Circus Circus and MGM Grand Detroit.
“With our company investing hundreds of millions of dollars into new projects next year and Las Vegas expected to welcome 42 million, ever-evolving customers, now is the perfect time to consolidate our marketing efforts to leverage the unsurpassed scale and quality of our portfolio of assets,” said Lilian Tomovich, Chief Experience Officer for MGM Resorts International. “McCann and PHD will bring us proven strategic and integrated marketing expertise to build a strong communications platform of innovative work, allowing us to stand apart in the marketplace.”
Devika Bulchandani, Managing Director, McCann, and President, McCann XBC, said, “We are thrilled and honored to be awarded strategic and creative responsibilities for MGM Resorts. We look forward to working with them to help build their roster of iconic brands and connect with their customers in new and exciting ways.”
PHD US CEO Nathan Brown said, “With consumer research showing an ever-increasing number of people preferring to buy experiences rather than things, PHD’s priority will be to inspire more visitors to seek out and share the experiences that MGM Resorts’ brands provide."
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company is in the process of developing MGM National Harbor in Maryland and MGM Springfield in Massachusetts. The Company also owns 51 percent of MGM China Holdings Limited, which owns the MGM Macau resort and casino and developing a gaming resort in Cotai, and 50 percent of CityCenter in Las Vegas, which features Aria resort and casino. For more information about MGM Resorts International, visit the Company's website at www.mgmresorts.com.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.