Launching the first resort-branded emoji sticker pack in Las Vegas, MGM Resorts International invites mobile users to share their excitement for Las Vegas with friends and family via text with fun, engaging emojis.
Once downloaded, users of both Android and iOS can easily access the “Las Vegas Stickers Pack by MGM Resorts International” through the text message keyboard and interact with more than 20 Las Vegas and MGM Resorts-themed animated images.
The free app launched on December 27, 2016, and to date the branded content has been shared more than 1.4 million times, while the app has been downloaded more than 294,000 times.
Emoji choices include a combination of MGM Resorts properties and well-known landmarks around The Strip including Bellagio, MGM Grand, New York-New York, the famous “Welcome to Las Vegas” sign, a slot machine and Red Rock Canyon.
MGM Resorts International Public Relations