LAS VEGAS (April 29, 2016) – Last night in Las Vegas, representatives from MGM Resorts International (NYSE: MGM) proudly accepted two Freddie Awards for the company’s loyalty program, M life. Winner of “Best Promotion” for Holiday Gift Shoppe and recipient of the “210 Award” for up and coming program of the year, M life is a premier rewards program where members receive exclusive access, personalized offers, and special benefits for virtually every dollar spent at 15 world-renowned destinations across the U.S. including Bellagio, MGM Grand and Beau Rivage.
This year’s event for the most prestigious member-generated awards in the travel loyalty industry took place in Las Vegas at the new 20,000-seat T-Mobile Arena located between New York-New York and Monte Carlo.
“Being recognized by the Freddie Awards is a special honor because it is voted on by customers,” said Jordan Salmon, vice president of Loyalty Marketing for MGM Resorts. “M life has evolved beyond being simply a gaming rewards program to be available to all MGM Resorts’ guests, and it’s great to know our efforts are resonating with our members. I’m incredibly proud of our team for the work they do to continually enhance the program to make it one of the world’s top hospitality loyalty programs.”
The annual Freddie Awards honor the world's best airline and hotel loyalty programs and loyalty credit cards in three geographic regions: The Americas, Europe/Africa or Middle East/Asia/Oceania. The awards have been widely recognized by frequent flyers and travel industry executives as the preeminent honor for travel loyalty programs. In 1988, when the awards began, thousands of votes were cast. This year, a record-breaking 3.7 million ballots were cast . The goal of the Freddie Awards is to give voice to the frequent flyer and to honor the efforts of an industry that counts more than 300 million members worldwide. The obelisk-shaped trophy is a symbol of excellence that can only be obtained by exceeding the high expectations of frequent travelers.
For a full list of winners, click here.
About MGM Resorts International’s M life
M life is MGM Resorts International’s premier rewards program. Members earn benefits for virtually every dollar spent at 15 world-renowned MGM Resorts destinations including Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit. With just one card, M life members have access to experiential rewards, personalized offers and exclusive benefits such as special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events. Preferred relationships, including Hyatt, Southwest Airlines, Royal Caribbean International and Avis Budget Group, provide members additional value, access and offers throughout the world on land, air and sea. For more information, visit mlife.com or connect on Facebook or Twitter.