2016 LAS VEGAS TREND REPORT: WHAT TO EXPECT IN THE NEW YEAR

Experts Weigh in on Trends in Food & Beverage, Hospitality, Entertainment and Spa for 2016

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With more than 42 million annual visitors, Las Vegas regularly reinvents itself better than any destination around the globe. So what does 2016 have in store? Experts are weighing in on hospitality, entertainment, food and beverage and spa trends across the iconic Las Vegas Strip.  

Whether it’s new entertainment venues like the 20,000-seat T-Mobile Arena and 5,000-seat Monte Carlo theater; tech-savvy offerings like mobile phone room keys; or how the destination is keeping millennials engaged with more personalized services and the introduction of skill-based gaming options, predictions are in and the forecast for the new year is as enticing as one would expect from one of the world’s most popular travel destinations. 

Take a glimpse into the future of Las Vegas. 
 

2016 Las Vegas Trends Report

Table of Contents

Food
Mastering the Classics
Vegetables Take Center Stage
Chicken Sandwich Bonanza

Beverage
Mezcal Cocktails Kick Up Beverage Menus
Tableside Beverage Service

Hospitality
Technology 3.0
International Offerings
Personalized Experiences
Millennials Still Matter

Entertainment
Springboarding into Sports
Beyond Athletics

Spa
Total Wellness
Social Spa

Food
Mastering the Classics
Gone are the days of molecular gastronomy and chemically altered food. In 2016, it’s all about a refreshed implementation of classical food and service. “Restaurants are beginning to resurrect the ‘classic’ dining experience that has been seen in the past,” ARIA Executive Chef Anthony Amoroso said.

Celebrity Chef Rick Moonen suggests that plating will become a pivotal focus for restaurants in 2016. As social media steadily becomes a large part of the food industry, guests will seek dishes that are visually appealing. Along with plating, guests are turning away from the “fine” dining experience and moving toward comfortable design, as seen in restaurants such as Alain Ducasse’s Rivea at Delano Las Vegas.

Rather than focusing on passé gimmicks and all the bells and whistles of out-of-the-box techniques, chefs and restaurants are looking to elevate the dining experience by mastering the core elements of service and cuisine. For example, the recently opened Italian-American restaurant Carbone at ARIA offers a table-side cut of veal parmesan and presentation of the banana flambé, while BARDOT Brasserie at ARIA features a classic roast chicken.

Joshua Smith, Executive Chef at BARDOT Brasserie, agrees that restaurants are returning to the basics. “Guests just want honest food – no tasting menus, no micro herbs, no ‘deconstructed’ – just an authentic dining experience.” 

Vegetables Take Center Stage
People are more in tune with what they are eating today than ever before, and as a result they are making more meaningful food choices. According to Amoroso, a result of this trend will be vegetables taking center plate in place of traditional main meat courses.

Chef Moonen agrees, saying, “Not only are we seeing trends in how chefs present their food, but we are seeing trends in spices, types of food, and what is being put in the food people are eating. People are looking to go back to the basics with cleaner and healthier food. Artificial flavoring will be the enemy in 2016. Guests will start to see bold flavors and spices used in African and Indian cuisines, and many other diverse cultures. Along with these bold flavors, restaurants will begin to offer guests more alternatives, vegetarian options, and even more gluten free options. 2016 will be a year of trying new things along with dining at restaurants with cleaner menus.”

In line with this trend, ARIA’s BARDOT Brasserie offers a Parisian gnocchi with black trumpet mushrooms and celery root; Jean Georges Steakhouse features a cauliflower steak; Rivea serves the roasted panisse and confit sweet bell peppers; and Lago by Julian Serrano at Bellagio has an extensive list of veggie-based shareable plates for vegetarian and meat-eaters alike. “It’s become increasingly important for chefs to cook cleaner, nutrient-dense food,” Amoroso said.

Per Amoroso, in 2016 cauliflower, broccoli and chickpeas will be among the most popular selections, while kale, avocado, Greek yogurt and macadamia nuts will contribute to cleaner ingredient options.
Chef Moonen also sees traditional side dishes such as mashed potatoes and bread being replaced with healthier veggie dishes. RM Seafood at Mandalay Bay will turn its natural vegetables into many of its side dishes. Based on the season, RM Seafood and Rx Boiler Room will use different vegetables in the fall and spring to provide guests with a variety of options throughout the year.

Chicken Sandwich Bonanza   
As travelers become more and more health food conscious, many are requesting alternatives to the traditional beef burger. In response, chefs are vamping up the chicken sandwich options on their menus. “In the next few years we will see a significant rise in popularity of the chicken sandwich in Las Vegas,” Amoroso predicts. “Restaurants know that this is becoming a menu item that is high in demand and will influence the burger-heavy culture that we currently see in the city.”

Mandalay Bay’s Burger Bar offers the Marinated Chicken Breast sandwich, while FIVE50 Pizza Bar at ARIA features the Chicken Saltimbocca sandwich. In 2016, Amoroso expects the chicken sandwich to be a popular staple on in-room dining menus across The Strip.  Even burger powerhouse Shake Shack at New York-New York claimed the name Chicken Shack for its poultry offering.
 
Beverage
Mezcal Cocktails Kick Up Beverage Menus
According to Ricardo Murcia, Assistant Director of Beverage at Bellagio, Mezcal cocktails will have a strong presence on beverage menus this year. A distilled alcoholic beverage made from the maguey plant and native to Mexico, Mezcal has found its way into libations on The Strip, such as Lago by Julian Serrano’s Smoked Peach Margarita, made with El Silencia Joven Mezcal.  Hecho en Vegas at MGM Grand presents a variety of Mezcal, including its Diablo Rojo cocktail. Hakkasan at MGM Grand’s Bird’s Eye Margarita offers Bird's Eye chili-infused Alipus San Andres Mezcal.

Tableside Beverage Service
Under the supervision of Schoettler, ARIA has launched a collection of spirit carts featuring rare and high-end bottles for guests’ perusal. The cognac cart at BARDOT Brasserie boasts a Maison Surrene 1946, a Hardy Noces de Perle, Louis XIII and more. The rum selection on Carbone’s cart spotlights rare vintages from around the world, including the Black Tot British Royal Naval Rum; or Jamaica’s sought-after Appleton 50-Year Rum. Daring drinkers can make a selection from Sage at ARIA’s Absinthe cart – such as Pernod, Obsello and St. Georges Absinthe – complete with the traditional flaming sugar cube.
 
Hospitality
Technology 3.0
According to Shannon McCallum, ARIA’s Executive Director of Hotel Operations, mobile integration in the hospitality industry will explode in 2016. Cutting-edge, consumer-based technologies allow for growth of more mobile-centric services such as smart phone room keys, in-room ordering, mobile-friendly website platforms and the ability to shop or pay for attractions directly from a mobile app. For example, ARIA has upgraded its welcome experience with the StayNTouch mobility platform, providing guests a variety of check-in and check-out options via their smart phone. Additionally, the property recently partnered with Crave International for the largest-ever installation of exclusive in-room hotel tablets that offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages. Also, all MGM Resorts International properties recently unveiled new website designs that enable guests to book everything from accommodations and show tickets to dinner reservations across all MGM Resorts properties along The Strip via one master itinerary function.

International Offerings
“The number of international travelers to Las Vegas grows each year, and as a result hotels are always looking for more ways to make those guests comfortable,” said McCallum. At ARIA, all in-room messaging is translated to multiple languages for ease of understanding and complimentary International TV is provided to guests. In ARIA’s AAA Five Diamond Award-winning one-, two-, and three-bedroom Sky Suites, guests have access to Press Reader, an elite electronic newspaper service that provides access to 2,700 publications from around the world in hundreds of languages.
To further appeal to Chinese travelers, ARIA’s Property Mixologist, Craig Schoettler, recently introduced Baijiu, China’s national spirit and the most consumed alcoholic beverage in the world, to the spirit lists and cocktail menus at ARIA, Bellagio and MGM Grand.

The international draw extends beyond in-room amenities and food and beverage offerings. “We know that our international guests love to shop,” Bellagio’s General Manager Olivia Brown said. “Bellagio offers the best in retail therapy with longtime partners such as Hermes, Gucci and Prada along with new partners Guerlain and Valentino.” 

Personalized Experiences and Elevated Amenities
Traveling today is less about the destination and more about the unique experiences that happen while on vacation. “Travelers are looking for educational experiences, a sense of exploration and discovery,” said Brown. With this trend, offerings such as going behind-the-scenes for a closer look at The Fountains of Bellagio or VIP/backstage passes to big ticket shows will take center stage.

“In 2016, we will further personalize the guest journey by creating meaningful content based on consumer insights rather than assumptions,” Brown continued. “Through integrated customization and enhanced technology, we’ll be able to drive personalized service at every touch point from pre-arrival to arrival to departure.” This trend can been seen at MGM Grand’s SKYLOFTS, where a personal concierge asks upcoming guests a series of questions prior to arrival to ensure room, mini bar and travel preferences are met. Those choices are then documented and saved so when the guests return, everything is as if they never left.

In addition, guests are looking for elevated amenities and customizable activities. In 2015, the exclusive year-round Sky Pool at ARIA opened to Sky Suites guests, offering complimentary chilled towels and smoothie shots during the summer, as well as a heated pool, warm towels and hot beverages during the winter.

Millennials Still Matter
Las Vegas plans to continue to cater to the rising millennial demographic. With millennials’ demand for connectivity, express services and social experiences, resorts are transforming their business models with outdoor social spaces. This includes the recently expanded Strip-facing facades at New York-New York and Monte Carlo, and the April 2016 opening of the Strip’s first park, a dining and entertainment district that will open in conjunction with the T-Mobile Arena. And it doesn’t stop there – Bellagio recently worked with EDM mastermind DJ Tiesto and funk king Bruno Mars on new Fountain shows, adding to its repertoire which includes classics by the likes of Frank Sinatra and Andrea Bocelli.
MGM Resorts' Senior Vice President of Business Development Thomas Mikulich sees gaming following suit by bringing the experience to a younger demographic. With the introduction of skill-based slot games and in-casino apps, gaming will continue to expand from the traditional slot machines to include the convenience of mobile device options.

As millenials tend to travel in groups, gaming environments also will become more social, with an emphasis on group competition and involvement. Expect to see more casino games and tables present in non-gaming establishments such as nightclubs, restaurants and bars. In 2015, MGM Resorts rolled out InteractivePro Tables at MGM Grand’s Whiskey Down and The Mirage’s Sports Book, which allow guests to watch live TV, play digital arcade and video games and browse the Internet. Per Mikulich, MGM Resorts anticipates a continued evolution and integration of the Pro Tables and gaming options that target the millennial generation.
 
Entertainment
Springboarding into Sports
Although an NHL team in Las Vegas has yet to be confirmed, discussions are progressing and the anticipation continues to grow. If a Las Vegas professional hockey team is approved, not only would it mean the first major professional sports team for Las Vegas, according to Mark Prows, Senior Vice President of the T-Mobile Arena, “It would be a springboard for other entertainment and sports in the city.” More specifically, Prows says “the NBA will be watching with intense interest.”

Beyond Athletics
It’s not just about sports. With the April 2016 opening of the T-Mobile Arena and the announcement of the new Monte Carlo theater, Las Vegas will host more stellar entertainment than ever.
For the 20,000-seat arena, major touring acts such as George Strait (April 22-23, September 9-10, December 2-3), Janet Jackson (May 14), Garth Brooks (June 24-25, July 2-4) and the Dixie Chicks (July 16) already have been announced. And the 5,000-seat theater at Monte Carlo, opening at the end of 2016, is certain to bring even more exciting entertainment content to a city already renowned for its offerings.
 
Spa
Total Wellness
Expect to see an increase in wellness offerings that encompass the body, mind and spirit. This will be accomplished through physical touch, exercise, diet and meditation, with spa programs marrying treatment and relaxation into a total wellness experience. For instance, ARIA Spa Director Cox encourages guests to use the Ganbanyoku heated stone beds to improve circulation, Shio Salt Room for improved upper respiratory health, and heated outdoor pool for water therapy before and after sessions to enhance the benefits of their treatments – a unique alternative to typical steam rooms and saunas.

According to Spa Bellagio’s Director of Operations Tammi Furce, wellness from within also will be a focal point of this trend with treatments heavy on cellular restoration and deep stretching, such as Spa Bellagio’s Watsu and AquaStretch therapies – the only treatments of their kind on The Strip. Guests also can take advantage of Bellagio’s Next Level Wellness Sessions, which include personalized experiences tailored to their specific physical, health and wellness goals.  

Social Spa
The spa doesn’t just have to be about the individual experience. According to Cox, ARIA has noted a rise in group spa experiences such as birthday parties, bachelorettes and friend getaways. Cox also has seen spa treatments offered as part of corporate events, special events and at golf courses. Furce echoes the same sentiment as Spa Bellagio will look to introduce more group fitness classes with options for spa treatments afterward for recovery and relaxation.

Taking the spa outside the traditional arena and supplanting it in a social setting will be prevalent in 2016 as well, with most hotels now offering poolside massages and treatments for both individuals and large groups.
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Contacts
Natalie Mounier / Kara Rutkin
Kirvin Doak Communications
702-737-3100
nmounier@kirvindoak.com / krutkin@kirvindoak.com
 
 
 
 

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