MGM Grand Unveils Interactive, Cutting-Edge Lobby Installation with Iconic Leo the Lion
Created with Vox Media and Leviathan, experience is available to visitors through January
LAS VEGAS (Jan 2, 2017) - MGM Grand Hotel & Casino has unveiled a high-tech, interactive installation that will welcome guests and visitors into the hotel’s main lobby through January 2018. Titled “Mirror Mirage,” the installation brings the lobby to life with multiple video sequences designed around MGM Grand’s iconic lion, Leo.
MGM Grand’s installation was initiated through a partnership with Vox Media’s in-house content marketing studio, Vox Creative and media partner, PHD. The partnership began in Fall 2017 when three experiential production agencies were invited to participate in a competition to “Reimagine MGM Grand” by designing a spectacular custom lobby concept for the property’s main lobby. Each company presented impressive, wow-factor ideas, but it was ultimately Chicago-based Leviathan that rose to the top and was selected to concept and produce the “Mirror Mirage” installation.
"It’s an absolute honor to be a part of MGM Grand’s re-imagining of contemporary entertainment”, said Jason White, Executive Creative Director at Leviathan. “Mirror Mirage is the result of our effort to augment the iconic Lion into an experimental work of interactive art that reflects human motion, and ushers in a future-forward experience.”
“Mirror Mirage” incorporates interactive technology, animation and computer vision. Spectators will be delighted to see the gilded, mirror-laden concept that reflects movement and illuminates Leo the Lion.
“We continually seek out ways to offer innovative, exciting experiences for our guests,” said Scott Sibella, President and COO of MGM Grand. “This new lobby installation will intrigue guests the moment they enter the property, setting the stage for their entire Las Vegas experience.”
A branded content video highlighting each of the competing companies, including Leviathan, and their concepts has been running on Vox Media’s The Verge and The Verge’s Facebook channel to allow viewers to follow the journey of choosing the final winner. Throughout the voting process, the
page welcomed viewers to comment on which installation they wished to see come to life, and with the input of MGM Grand and its partners, Leviathan was chosen as the winner. In the first few weeks alone, the video amassed close to five million views and more than 2,000 comments on Facebook.
Visitors are encouraged to take photos of “Mirror Mirage” and interact with MGM Grand’s social channels using the hashtag #FutureOfEntertainment.
[PHOTOS & VIDEO OF INSTALL FORTHCOMING]
MGM Grand Hotel & Casino is “The Entertainment Authority,” creating the ultimate Las Vegas experience. A variety of accommodations serve every need while guests discover signature dining by celebrity chefs including Tom Colicchio’s Craftsteak, Michael Mina’s PUB 1842, Wolfgang Puck’s Bar & Grill, Michelin three star restaurant Joël Robuchon and Morimoto Las Vegas. In addition to a pampering spa and salon and an elaborate 380,000-square-foot conference center, the resort offers a wide-range of world-class entertainment at the Grand Garden Arena; the epic KÀ by Cirque du Soleil
; world-famous dance crew Jabbawockeez; master illusionist David Copperfield; Topgolf Las Vegas; Brad Garrett’s Comedy Club; and Hakkasan Las Vegas. MGM Grand is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information and reservations, visit mgmgrand.com
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) is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan's innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes and Wired, among many others.
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