Created with Vox Media and Leviathan, experience is available to visitors through January
LAS VEGAS (Jan 2, 2017) - MGM Grand Hotel & Casino has unveiled a high-tech, interactive installation that will welcome guests and visitors into the hotel’s main lobby through January 2018. Titled “Mirror Mirage,” the installation brings the lobby to life with multiple video sequences designed around MGM Grand’s iconic lion, Leo.

MGM Grand’s installation was initiated through a partnership with Vox Media’s in-house content marketing studio, Vox Creative and media partner, PHD. The partnership began in Fall 2017 when three experiential production agencies were invited to participate in a competition to “Reimagine MGM Grand” by designing a spectacular custom lobby concept for the property’s main lobby. Each company presented impressive, wow-factor ideas, but it was ultimately Chicago-based Leviathan that rose to the top and was selected to concept and produce the “Mirror Mirage” installation.
 
"It’s an absolute honor to be a part of MGM Grand’s re-imagining of contemporary entertainment”, said Jason White, Executive Creative Director at Leviathan. “Mirror Mirage is the result of our effort to augment the iconic Lion into an experimental work of interactive art that reflects human motion, and ushers in a future-forward experience.”
 
“Mirror Mirage” incorporates interactive technology, animation and computer vision. Spectators will be delighted to see the gilded, mirror-laden concept that reflects movement and illuminates Leo the Lion.
 
“We continually seek out ways to offer innovative, exciting experiences for our guests,” said Scott Sibella, President and COO of MGM Grand. “This new lobby installation will intrigue guests the moment they enter the property, setting the stage for their entire Las Vegas experience.”
 
A branded content video highlighting each of the competing companies, including Leviathan, and their concepts has been running on Vox Media’s The Verge and The Verge’s Facebook channel to allow viewers to follow the journey of choosing the final winner. Throughout the voting process, the
 
page welcomed viewers to comment on which installation they wished to see come to life, and with the input of MGM Grand and its partners, Leviathan was chosen as the winner. In the first few weeks alone, the video amassed close to five million views and more than 2,000 comments on Facebook.
 
Visitors are encouraged to take photos of “Mirror Mirage” and interact with MGM Grand’s social channels using the hashtag #FutureOfEntertainment.
 
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[PHOTOS & VIDEO OF INSTALL FORTHCOMING]
 
      

 

MGM Grand

MGM Grand Hotel & Casino is “The Entertainment Authority,” creating the ultimate Las Vegas experience.  A variety of accommodations serve every need while guests discover signature dining by celebrity chefs including Tom Colicchio’s Craftsteak, Michael Mina’s PUB 1842, Wolfgang Puck’s Bar & Grill, Michelin three star restaurant Joël Robuchon and Morimoto Las Vegas. In addition to a pampering spa and salon and an elaborate 380,000-square-foot conference center, the resort offers a wide-range of world-class entertainment at the Grand Garden Arena; the epic KÀ by Cirque du Soleil; world-famous dance crew Jabbawockeez; master illusionist David Copperfield; Topgolf Las Vegas; Brad Garrett’s Comedy Club; and Hakkasan Las Vegas. MGM Grand is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information and reservations, visit mgmgrand.com, call toll free at (877) 880-0880 or find us on Facebook and Twitter
 
Vox Media
Vox Media is the fastest growing modern media company known for its standout technology, high-fidelity advertising, and editorial networks united by a shared belief in the power of going deeper to connect with global, passionate, curious audiences. Vox Media’s branded include SB Nation, Eater, Vox, The Verge, Curbed, Recode & Code Conferences, Racked, Polygon as well as ad tech sister company, Concert, and content marketing studio, Vox Creative.  @voxmediainc
 
Leviathan
Leviathan (http://www.lvthn.com) is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes and Wired, among many others.
 
PHD
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media.  The network currently holds the title of Global Media Agency of the Year with Adweek and Media Network of the Year with Campaign and the Cristal Awards, as well as placing in the Gunn Report’s top 3 most awarded networks in the world for its work.
 PHD has over 4,000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks, placing 1st in RECMA’s 2016 global new business performance league table.  
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC) www.phdmedia.com ”