Bellagio is about things that are good for the soul – fine dining, gardens, flowers, art and fashion. The goal, from the outset, was to create a hotel that would exemplify absolute quality while emphasizing elegance and romance – in the literary sense – a place of ideal beauty and comfort; the world everyone hopes for, as it might be if everything were just right.
A dreamy notion, to say the least, but a notion compelled by today’s extremely competitive world leisure market. People just expect more these days. The old concepts of resort attractions are just that, old.
In order to become synonymous with beauty and elegance, Bellagio addressed its guests’ higher sensibilities. Bellagio had to be distinctive enough to surpass the expectations of discerning individuals not easily fooled by advertising or hype. In a cynical world, creating a place of special elegance, quality and distinction is a difficult feat.
There are few places in the world so exceptional they don’t require superlatives. Such places are best described with the simplest of words. Bellagio is such a place.
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